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Pricing to Win in Brunswick’s Market

For about a decade, home values have been increasing in Brunswick, Strongsville, and most of Cleveland. When the economy began to recover (and then expand), the number of qualified buyers began to outpace the number of available homes. Homeowners know they have the upper hand in today’s “seller’s market,” and many are eager to cash in on their added equity. We don’t expect the rally to last much longer, and lately, affordability has become a real problem for buyers.
But while we are still in a “seller’s market,” it’s tempting to think that the environment for sellers is all around positive, no matter what. In general, it is—but the truth is that each and every home sale has its own considerations. For example, a seller may receive a great offer, but depending on how the real estate near it has recently performed, the appraisal may stop the sale from moving forward. 
Although demand is high, a particular home may or may not receive a cut of the demand depending on a myriad of factors. Prior to going on the market, a home should be carefully analyzed by an experienced real estate agent who then develops a game plan specific to the home. Over the years, I developed a system to analyze a home pre-listing order to get the most money possible. I’ll summarize the most important strategies to maximize price, especially in today’s market. 
There are three critical phases when listing a home: pre-listing preparations, marketing, and negotiating. These phases are always important, no matter how favorable conditions for sellers happen to be, and no matter how housing market conditions are expected to change.

Pre-Listing preparations
Selling a home at the top of the market in Brunswick requires a little work on the front-end. For example, before listing a home, I document areas of the home that would be worthwhile to improve—even something as simple as a coat of paint on the cabinets. Then, I leverage a team of contractors to complete those improvements as quickly as possible. I then work with the seller to stage the home so that it is camera-ready, and the target buyer can “visualize” themselves living there.

Marketing
Once a home is ready to list, the next critical phase is marketing. A “seller’s market” alone isn’t enough to entice multiple buyers to make an offer—they need to see professional photographs of bright, tastefully decorated rooms. Buyers also need to be drawn to the listing; an MLS profile isn’t enough. To maximize exposure, I market listings across nearly a dozen platforms, including websites, social media, print, and email. When choosing an agent to list your home, ensure their marketing plan is sound and exhaustive.

Negotiating
The third phase of a successful sale is a successful negotiation. This begins with pricing. Overconfidence in pricing can be a death sentence; instead, a home should be priced slightly less than its highest market value (after factoring in that it has been strategically prepped and vigorously marketed). An attractive home with a fair price, when marketing effectively, will get a lot more excitement from buyers than a home that is just placed on the MLS. If enough buyers compete for it, they will demand fewer concessions and may even bid beyond the asking price. To effectively execute this strategy, it’s critical to have a thorough understanding of the housing market. The agent you choose should be able to demonstrate a deep understanding of local conditions and trends. 
The best defense against overconfidence in today’s market is to ensure that your agent has a proven strategy to minimize stress and get you the best price.

If you’d like to discuss listing your own home or have questions about the real estate market, call our team today at 440-879-7260.  

Brunswick Real Estate News: November 2018

Click here to read the November edition of the Brunswick Real Estate News!

November is a busy month for families, and here in Brunswick it's also a busy time for home buyers. As a homeowner, you'll want to check out our cover story about the benefits of selling your home this holiday season. We also encourage you to read "Pricing to Win in Our Seller's Market" on Page 3, where we share the strategies we use to maximize home sale prices.

This month, you'll also find some fun, family-friendly events happening around town, a Q&A with Sajag about estimating the value of your home, a spotlight on high-tech home appliances, and more. Our November recipe is from Wolfgang Puck's kitchen - a delicious Chicken Piccata dish - and we included a special feature on the power of play in your child's development.

We hope you enjoy reading this edition of the Brunswick Real Estate News as much as we've enjoyed creating it!

Family-Friendly Events in Brunswick


With the holidays around the corner, you may be on the hunt for nearby activities the whole family can enjoy. From crafts to trains to enjoying great food and Browns game, here are a few fun ideas for family time.

Brunswick Kiwanis Club Craft Fair – Dec. 1
Brunswick Kiwanis Club Craft Fair provides attendees with the opportunity to explore locally made products from over 125 vendors, such as handmade jewelry, home decor, clothing, body care products, various mediums of art, and a lot of delicious food options. The fair will be open from 10 a.m. to 3 p.m. at the Brunswick Recreation Center, 3637 Center Rd., Brunswick, Ohio. Admission is free. Please visit www.northwestpromo.com for details.

The Medina Model Train and Toy Show – Dec. 2
This train and toy show was established in 1922 and, since then, thousands of toy enthusiasts have traveled to Medina to buy, sell or just bask in the nostalgia every year. This is the perfect event to pick up holiday gifts and if you miss this year many of the model trains and planes and will be displayed at the same venue later this year. The show is 9 a.m. to 3 p.m. and located at the Medina County Community Center, 735 Lafayette Rd., Medina, Ohio 44256. For further information, visit
www.conraddowdell.com.

Point of Grace Concert – Dec. 9
The Fish 95.5 and Grace Baptist church have come together for this exciting concert. Point of Grace have sold over 8 million recordings, have multiple Dove awards and three Grammy nominations. These three ladies have been performing together for over two decades. Come out to enjoy Christmas classics along with contemporary songs. Doors open at 5:45 p.m. for VIP ticket holders and 6 p.m. for general admission. The VIP meet-and-greet starts promptly at 5:45 p.m. and includes a photo opportunity with the band. Fish Listener Club members will receive a special discount code for admission. The concert is being held at Grace Baptist church at 3480 Laurel Rd., Brunswick Ohio. For ticket purchasing and more information, visit www.955thefish.com.

Browns vs. Bengals Game – Dec. 23
Come join die hard Cleveland Brown’s fans and watch one of the biggest games of the year at Sidelines Sports Bar and Grill. Sidelines is a sponsor of The North Coast Browns Backers Organization (NCBB). Sidelines has salads, sandwiches, wings, beer and an assortment of draft beers along with a full bar. There is also a children’s menu for the younger Browns fan. Sidelines is located at 1165 Pearl Rd., Brunswick, Ohio.